I believe that men cuddling is a way to heal the hearts & souls of guys who have been emotionally wounded by abrasive fathers and/or emasculating women.
My interest in emotionally bonding with men & platonic same-sex affection and endearment began when I held a guy in my arms overnight at a Fall 1996 weekend church retreat, and became really strong when I discovered the Biblical support for platonic, same-sex affection and endearment between men:
Did you know that Jesus cuddled the apostle John in his arms (John 13:23 NKJV)?
Jesus is my example of masculinity to refute the dudes who object to guys bonding affectionately on an emotional level through cuddling.