I actually agree with @DarrenWalker also, but I usually do, we tend to think a like.
If you both are truly falling for each other take it off site. It will be better for both of you in the long run not to be affiliated with the site and the community has enough issues with keeping it "friendly" without having stories of true love blooming on the forums. There already is an infamous one out in the forum archives, not many remember it, yet we still see relationship issues popping up. I'm all for relationships; in fact I've a monogamous heart, that's the direction I will always lean, especially marriage, but not as a direct result of CuddleComfort.
Transference is a very likely reason though, we create extreme intimacy through just cuddling, you are face to face and heart to heart literally, it's hard not to transfer feelings in situations like that.
There actually is a man on this site I've discussed this with as well as the possibility of it happening between us. He and I both took time away from the site because by his words, we didn't want to be bound or affiliated to site rules if indeed things progressed farther than platonic. In our case we both deactivated and went to phone conversations and actual written letters or emails. It gave us a chance to examine things away from the influence of the site.
We need to police ourselves here for the good of the entire cuddle movement. Other sites have devolved or been embroiled in sexual escort controversy; only true diligence here has kept that from happening.
@rosebudhugs so well said. One of these days we will have to get serious about cuddling. Love it.