For me it was around my birthday and I was feeling sorry for myself, sort of anxious and depressed like the makings of a mid life crisis. I had been divorced for a couple of years, and I wasn't even interested in a relationship at all. Apart from the occasional hook up or professional massage I had literally no connection on a physical level. And the massages weren't really what I needed though it helped, and the hook ups felt nice but was pretty empty with no real connection. I had hung out with a friend in my hometown a couple times who was a cuddler and co-owned the now defunct site Cuddlefix, so the platonic cuddling thing was already something I was familiar with. However even though I have nothing but love for the paid cuddlers it just isn't my thing, so I wanted to find other people who were like me and really just wanted to have some nice innocent platonic cuddling and attention and affection. I could do without the sex and relationships etc, but didn't feel I could do without touch. So I started googling , trying to see if there were any cuddle groups around Birmingham which there weren't . Also looked around CL and other sites and personals to no real avail. Stumbled upon some of the other cuddle sites but they were not very community minded, was only more so focused on setting appointments with paid cuddlers. And finally I ended up coming across this site. What set it apart from others was there were people who were paid cuddlers as well as ones who were not, so there is something for everyone which is great. And there is a community vibe and active forum, and the site itself is very user friendly. And I have been on here ever since.