Hi all, I thought you might be interested in the article below. It's about a trend in China where people are paying men for brief (5 min) platonic cuddles.
The duration seems a bit short to me, but it might be enough for them given hugging isn't as common in the east. I think it's great people are embracing human contact without sexualising it. I wonder if the trend will catch on here.
https://www.scmp.com/news/people-culture/trending-china/article/3312321/man-mums-china-sell-5-minute-hugs-us7-gain-popularity-among-lonely-women