Mattel, the USA's largest toy maker started out in a Hawthorne, California garage owned by Ruth and Elliot Handler in 1945. Their first items were picture frames and doll house furniture. First year sales reached $100,000. The name came from co-founders Matt Matson and Elliot Handler. Mattel's first big hit was a miniature plastic ukulele dubbed the Uke-A-Doodle in 1947.
You can tell its swell, it's Mattel.