I know that massage has not always been seen as something therapeutic in Western countries. In fact some people still see it as a sexual service today. Professional massage therapists are annoyed when people confuse their service with prostitution. Do you think that cuddling is going through the same thing that massage went through in the past? Will cuddling businesses exist in the near future ? If this occurs then we can have a Cuddle Envy just like a Massage Envy.