This is based on a plethora of experience and conversations, but most recently I helped an experienced professional revamp her profile. She went instantly from no enquiries for over a week to three in half a day.
1) Log in every day. It keeps your profile high up in the search results, and shows regular members that you are active and therefore interested in finding clients.
2) Pricing. How do you compare? If you're not getting as many bookings as you'd like, should you trim your price? If you have special offers, or above-average discounts for longer sessions, highlight that in your profile text.
3) Do a search on the professionals in your area. Check out the competition, and learn from them. See somebody you like the look of? Message them, maybe meet for coffee and share experiences.
4) Do a search on the professionals in your area, this time wearing the imaginery hat of a prospective client. How does your profile look now? Would you book you? Why? Why not?
5) Main photo. Nice clear headshot, preferably smiling, preferably as natural as possible. Everybody you know has a camera with them all the time: there is no excuse for a crappy main photo. Check the photo on both your phone and a computer: in some formats the bottom quarter of the picture gets cut off.
6) The other photos. Ten at the very most, and 6-8 is better. Have one of your hosting space if you host, and at least one that shows your whole body. Keep them as cuddling-relevant as possible but don't be pedantic about it. Very broadly speaking, the more obviously platonic your portfolio the fewer creepy messages you will receive.
7) Change your main photo from time to time. Experiment with different ones, see which work best.
8) The profile text. Minimum of three paragraphs, and preferably a bit more. Search for professionals who have been here a while and have lots of Karma, and use their profiles for inspiration. (But do not copy!)
9) Especially near the start of the profile text, don't talk about "I". Talk about "You". The client. Write about their problems, and things that are directly relevant to them. Think about high volume adverts, like for soap powder. The format is problem and resolution, and it works, so copy it.^ There's nothing wrong with writing the story of how you came to cuddling, but it should not be at the top.
10) The Facts section. Be open and honest, but there is no need to use every field and don't use ones that convey no useful information about you. For example, there is no point in putting Religion: other.
11) You may not ask for Karma. This is improper as it would put certain kinds of vulnerable clients in a very difficult position. However, it is acceptable to offer to write Karma for genuinely good clients. "I've really enjoyed meeting you, would you like me to write some lovely Karma for you?" Some will decline of course, but Karma can be very helpful to clients. Whatever you write must be true and fair, and must be fair to other professionals or enthusiasts who may rely on your Karma when deciding whether to meet the client. Karma may not be traded (I'll write something nice for you if you write something nice for me): that will get you banned.
12) Tweak your whole profile occasionally. Keep it fresh and up to date.
Somebody somewhere is an exception to each of these, and possibly even all of them. No matter. Doing the above instantly puts you into the top quarter of professionals' profiles on Cuddle Comfort.
^ "Do you have touch deprivation and excess misery? Do you ache just for a simple hug? Then you need (da-da-dah....) Cuddletastic, the wonder cuddler! Cuddletastic will eliminate your touch deprivation and completely remove your excess misery, leaving you with just the perfect amount of misery! Contact Cuddletastic today for an amazing Cuddle!"