Seems one answer is for men to get over their cultural discomfort with cuddling other men and reach out to each other.
Because there are more men on this Cuddle website. Dating websites are the exact same way. If Cuddle Comfort was in Russia or Ukraine then there would be more women logged on and all the guys would be receiving messages. There would probably be male pros too.
@CuddlesInParis - I did a quick search: In Moscow, Russia 8 women and 1 man, in Kiev, Ukraine 4 women and 1 man.