In 1983, the Ad Council introduced the world to the now classic slogan “Friends don’t let friends drive drunk”. The voice over slogan was usually played after a short video of someone staggering out to their parked car and trying unsuccessfully to get the driver’s door key to go into the key hole when a friend comes up and takes the keys away away from them.
This year being the 40th anniversary of that classic ad campaign, what do you think that ad would say if it was made today?
This question is not meant to be political so please don’t take it that direction. In some ways the world has changed immensely in the past 40 years. In other ways it is exactly the same. We don’t hear as much about drunk driving today although it certainly still happens. I am curious as to other people’s perspective on what friends should be discouraging friends from doing?